Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management, Strategic Marketing, Channel Management, Operations, Information Technology
Customer-centricity is on the rise. But are marketers in B2B manufacturing doing what they can to embrace it? MAPI teamed up with the experts at Oracle Marketing Cloud to survey sales and marketing leaders at global MAPI-member manufacturing companies headquartered across North America.
Inventory is often considered the most valuable category of assets on manufacturers’ books. Since it has its downsides—tying up large amounts of cash and sometimes diminishing in value—it is common practice to minimize inventory as much as possible without hurting customer service levels.
TED talks have changed people’s expectations—not just about what makes for a great idea, but how to talk about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers expect from your marketing and sales presentations, too. The problem is, even if you got some training on how to give a presentation (and that’s rare), you probably never got training on how to put one together in the first place. But while TED talks are changing the future of communications—and fast—the principles that make great TED talks great can teach us how our presentations can, and will, change as well.
The MAPI Sales Council provides a roundtable forum for senior sales leaders to share best practices on issues such as issues as territory alignment, talent management, total cost of ownership, and sales performance assessment training.
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