Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management, Strategic Marketing, Channel Management, Operations, Information Technology
Customer-centricity is on the rise. But are marketers in B2B manufacturing doing what they can to embrace it? MAPI teamed up with the experts at Oracle Marketing Cloud to survey sales and marketing leaders at global MAPI-member manufacturing companies headquartered across North America.
Inventory is often considered the most valuable category of assets on manufacturers’ books. Since it has its downsides—tying up large amounts of cash and sometimes diminishing in value—it is common practice to minimize inventory as much as possible without hurting customer service levels.
The MAPI Sales Council provides a roundtable forum for senior sales leaders to share best practices on issues such as issues as territory alignment, talent management, total cost of ownership, and sales performance assessment training.
MAPI is excited to once again bring together manufacturing executives and industry leaders to discuss ideas and challenges facing the industry. The 2017 Executive Summit will focus on how to thrive through uncertainty.
In this fast-paced session, Vazzana will explore the reasons why traditional approaches to salesforce improvement fail. She will introduce powerful, yet counterintuitive practices that have been proven to get more of your sellers to quota.