In 2013, MAPI surveyed the Sales and Marketing Councils to get a pulse on the state of CRM systems. Since then, CRM’s have expanded capabilities used by other functional groups within an organization. This year’s data collection effort was extended to the Engineering, Research & Development, IT, and Quality Councils. This survey reflects the evolution of CRM software and includes new questions related to business processes and implementation. Learn how organizations are using their CRM and measuring success in the State of CRM in 2017.
The Industrial Internet of Things (IIoT) is already transforming how manufacturers develop and produce products -- and enabling them to be digitally connected to those products long after they leave the factory floor.
This discussion focuses on giving sales teams commercial tools and training to be successful in their jobs. Too often, we expect them to rely on previous sales experiences to carry them through. When selling engineered products, we need to think creatively on how we engage with our customers, s
Mark Putnam is a Director at NewEdge who has been with the company for almost ten years. He has a degree in Business and Marketing from Washington State University and has been foundational in developing the tools and practices that supports the Opportunity Thinking work we do.
Each new surprising application of a connected device–a car communicating with a traffic light anyone?–serves as a reminder that given investment and a potential market, nearly anything could become part of the Internet of Things (IoT).