The Industrial Internet of Things (IIoT) is already transforming how manufacturers develop and produce products -- and enabling them to be digitally connected to those products long after they leave the factory floor.
This discussion focuses on giving sales teams commercial tools and training to be successful in their jobs. Too often, we expect them to rely on previous sales experiences to carry them through. When selling engineered products, we need to think creatively on how we engage with our customers, s
Mark Putnam is a Director at NewEdge who has been with the company for almost ten years. He has a degree in Business and Marketing from Washington State University and has been foundational in developing the tools and practices that supports the Opportunity Thinking work we do.
Each new surprising application of a connected device–a car communicating with a traffic light anyone?–serves as a reminder that given investment and a potential market, nearly anything could become part of the Internet of Things (IoT).
Studies have shown that organizational misalignment can undermine the best marketing strategies, costing B2B firms approximately 10% in additional revenue. While the stakes are high, many companies struggle to identify the breakdowns.