How Digital Marketing Will Drive Manufacturers' Destiny
Manufacturers today are at risk. Product innovations, technological advancements, and groundbreaking R&D are no longer enough for industrial marketers to survive in today’s Volatile, Uncertain, Complex, & Ambiguous (VUCA) world. The digital landscape has seismically disrupted how customers and prospects source and buy products and services. In fact, more than 70% of the B2B buyer’s journey takes place pre-sales, the majority of which is in the digital space. Are manufacturers ready, willing, and able to face this brave new digital world?