Drive Faster Growth With Better Channel Partner Collaboration
In order to enable effective collaboration, processes and systems between manufacturers and their dealers and distributors must be aligned. However, according to a joint MAPI/Zift Solutions study, many manufacturers are behind the curve when it comes to using data, modern digital marketing, and collaboration tools to drive channel sales. For example, nearly two-thirds of executives have little to no visibility into the status of leads passed to distributors. What’s the cost? They’re in the dark when it comes to the return on their marketing dollars. And they’re almost certainly leaving money on the table in the form of lost sales. This report outlines how to drive faster growth with better channel partner collaboration.