Data Sciences & Domain Expertise Combine Forces in Transforming Strategic Industrial Marketing
In this interactive session, the founders of GadflyZone will provide an overview of how industrial companies can use data to improve the effectiveness of their strategic decision making process. Drawing on examples from chemicals manufacturers, but applicable to all industrial companies, they will show how that sector is undergoing a familiar transition - from having been product centric for over a century to providing market-facing solutions.
Currently, both marketing and segmentation strategies at industrial enterprises rely on traditional methods such as customer feedback, sales calls and static market reports. However, innovative companies are mirroring technologies more prevalent in consumer space, such as the use of advanced data science and automated intelligence. This session will explain how industrial companies could pragmatically, and successfully, use these approaches including big data analysis and data mining techniques, to create a potent mix of result oriented & data-driven marketing strategies.
The presenters will split time between presenting the approach and demonstrating the solution via a web-based interactive app to give a flavor of how these problems are being solved.