Innovation is a driving force at many manufacturers as they try to compete in today’s markets. Companies are starting or expanding innovation programs and processes that in some cases involve every employee.
Growth & Innovation, Strategic Planning, Leadership, Human Resources, Leadership Development
Much of the conventional wisdom about the millennial workforce is wrong, particularly surrounding attitudes, values, and career goals. As strategy expert Mark Thompson recently told the CEO Council, companies are missing opportunities to harness the generational differences that matter because of well-entrenched hierarchical management structures.
Growth & Innovation, Customer Experience, Marketing, Research & Development, Sales
All companies say that they create unique value for their customers, but what does that mean? Do your products have unique technical attributes that the competition can’t match? Or maybe you offer your customers a lower total cost of ownership through service contracts that guarantee uptime?
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management
We're excited to announce the release of the fourth edition of our State of B2B Social Media survey. Since 2009, we've asked our member B2B manufacturers which social media sites they're using, what value they get from them, how they measure that value, and what their top social goals are.
Both houses of Congress are expected to vote this week on a resolution of disapproval challenging the National Labor Relations Board's (NLRB) new representation election rules. The new rules were issued in December 2014 and are scheduled to take effect on April 14.
Many manufacturers are “product-driven” organizations, focusing on profitably producing the best products possible. But the smart money is on “experience-driven” firms that offer both OE and aftermarket products and services. They’re selling a solution, not just a component.