In my August webinar on the global outlook, I opened by noting that during this century, the changes in the global economic picture have been the most consequential since Bretton Woods, with new powers, dramatic crises, and constant change. The bottom line in the outlook is that we’re still in a slow-growth world, one struggling to adjust to post-recession dynamics.
Global Economy, Economic Environment, Recession, Money & Finance, GDP
Last month, I presented at the Industry & Economic Outlook Conference hosted by the National Fluid Power Association. I focused my presentation on the global manufacturing trends that are important to manufacturers. Below are some highlights from my presentation; you can view my slides here.
The National Association for Business Economics has awarded the MAPI Foundation's Cliff Waldman the Edmund A. Mennis Contributed Paper Award for his research on productivity and automation in the U.S. manufacturing sector. His report is drawn from his series on productivity that was commissioned by Rockwell Automation.
Manufacturers share leads with their distributors using a variety of active and passive approaches. However, once those leads leave their hands, very few know how they’re handled. How big is the problem?
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Strategic Marketing, Channel Management
Suppliers provide a variety of content to their channel partners to support growth efforts. However, not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs).
A recent survey of members of the Human Resources Council on their use of social media sites for talent shows that nearly all (91%) of the responding companies use LinkedIn. Other popular sites are Twitter, Facebook, and Glassdoor.
Leadership, Functional Management, Business Alignment
As the strategic goals of a business change, leaders communicating the changes are faced with an interesting dichotomy: staff at all levels of an organization need to understand the long-term goals of the company to best perform their jobs, but many leaders report their employees are not able to
Growth & Innovation, Customer Experience, Voice of the Customer, Marketing, Customer Segmentation, Strategic Marketing, Research & Development, Product Development
If you’re a B2B manufacturer, compared to your B2C counterparts, your customers probably have more knowledge, interest, objectivity, and foresight, and there are fewer of them. For example, B2B customers can usually give you more insight into their desired outcomes.
On Sunday, August 7, 2016, Scottish wind turbines contributed 39,545 megawatt-hours (MWh) of electricity to the national grid, more than enough to cover the entire country’s need of just over 37,000 MWh that day. Does this indicate a tipping point for renewable energy?