Listen to our Webinar on Social Media at Caterpillar
Caterpillar’s Kevin Espinosa recently led a webinar on how his company is using social media to engage with customers, end-users, and brand enthusiasts. Cat has a robust social media presence, with branded and non-branded social sites, dedicated forums and communities, content sharing sites, and blogs. Kevin talked about how they use each vehicle, and the metrics used to measure success.
He also shared tips on how to “create an army” of experts within your business units to connect with customers. Finally, Kevin offered suggestions for members just starting out with social media, or for those looking to increase the impact of their social media program.