Mobile Applications in Marketing, Sales & Service

May 22, 2013

[Members only. Login required.] Mr. Frank Goulet, director of commercialization and channel development, Warren Rupp, Inc., expands upon remarks he made at the spring meeting of the MAPI Sales Council. He provides a closer look at his company’s use of mobile apps for devices such as the iPad, iPhone, and Droid. The company’s goal with its app was to make its product the easiest in the industry to maintain.