Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management, Strategic Marketing, Channel Management, Operations, Information Technology
Customer-centricity is on the rise. But are marketers in B2B manufacturing doing what they can to embrace it? MAPI teamed up with the experts at Oracle Marketing Cloud to survey sales and marketing leaders at global MAPI-member manufacturing companies headquartered across North America.
Over the last 20 years, the growing global economy has allowed manufacturers to enter new markets to serve an increasingly global customer base while also shortening supply chains and reducing cost structures.
Pentair is a Wall Street darling for exiting the tool industry remaking itself into a water products and services business. Brian Wong led the effort to integrate procurement departments from large acquisitions.
Inventory is often considered the most valuable category of assets on manufacturers’ books. Since it has its downsides—tying up large amounts of cash and sometimes diminishing in value—it is common practice to minimize inventory as much as possible without hurting customer service levels.