B2B Marketing in the Digital Age
Customer-centricity is on the rise. But are marketers in B2B manufacturing doing what they can to embrace it? MAPI teamed up with the experts at Oracle Marketing Cloud to survey sales and marketing leaders at global MAPI-member manufacturing companies headquartered across North America. The study was aimed at understanding the current state of digital transformation and confirming that customer centricity was indeed motivating changes within the sector. Access the results to learn:
- What respondents said about the complexity of the sales cycle.
- Which materials 92% of respondents are providing to channel partners.
- What 61% of respondents believe about social media.
- The surprising truth about direct mail.
- What 40% of respondents admitted about their content strategy.