The Product Strategy Divide: Bridging the Gaps and Maximizing Your Product Portfolio
Expectations are high. The industrial and B2B product management landscape continues to evolve as companies look for ways to drive growth and gain competitive advantage in their markets. Product managers are expected to develop strategies that are market centered, competitively positioned, and effectively differentiated to maximize value.
The gap is real. Unfortunately, the reality for many companies is product plans and strategies lack the depth and breadth of analysis. Inadequate analysis of markets results in unclear strategies and product offerings that lack value.
The costs are significant. Vague product requirements lead to longer development cycles and increased development costs. Ineffectual lifecycle management leads to product proliferation and reduced profits.
This webinar will help you to identify where gaps exist in your organization. We will give you insight on the fundamental steps you can take to establish better product management and portfolio strategy that will benefit your entire organization.
In this session, you will learn:
- The four behavioral shifts every organization should make to maximize the strategy skills of its product managers.
- The six gap areas that negatively impact product strategy (and how to avoid them).
- Elements to look for when evaluating product strategies (and how to look for them).
- How to find your own company’s product strategy gaps (and close them).
Greg DiCillo is the co-founder, president, and CEO of Life Cycle Strategies, Inc. (dba Maximal Product Management), a firm founded in 1998 specializing in product management. He has more than 33 years of experience in sales and marketing, holding positions such as senior product management and director of sales and marketing. His professional experiences includes the medical diagnostics, computer communications, and wireless networking industries. He is the author of the book Dominate Your Space: Unleashing the Power of Your Product Managers. Connect with Greg on Twitter or LinkedIn.