Product Management Forum

Meeting Highlights: 
This one day session will provide practical insights, peer-led case studies, and open roundtable discussion on what best practices manufacturers are using to create a more strategic, results-driven product management function.
About This Meeting: 

The scope of product management varies across world-class innovators, but it is a critical function in all organizations. It is a unique hybrid between strategic marketing and general management, and at its best can transform an overgrown, SKU-laden portfolio into a profit machine. At the MAPI Product Management Forum, our discussions will focus on what the best manufacturers are doing to succeed in this space. 

A few key points on why participating at the Forum will be valuable:
  • Attendees will learn the latest in product management best practices
  • Case studies are led by peer manufacturers
  • Attendance is capped at 40 to facilitate openness
  • Agenda provides ample time for Q&A and roundtable discussion
  • No sponsors or sales pitches

Attending MAPI meetings has been one of the best business investments I have made. The payback has been immediate and substantial. The openness of sharing best practices by members is truly what makes our MAPI membership a great return on its investment.”
Todd Snelgrove / Global Value Officer / SKF Group


The Product Management Journey at Kennametal
Wednesday, August 7, 2013 - 1:30pm
John Jacko / Vice President & Chief Marketing Officer/ Kennametal
The Product Management Gap
Wednesday, August 7, 2013 - 9:45am
Greg DiCillo / President / Maximal Product Management
Defining the Role and Scope of Product Management
Wednesday, August 7, 2013 - 3:30pm
Robert McElreath / VP, Integrated Product Management / Ingersoll Rand
Mike Basmajian / Global Product Management Leader / Ingersoll Rand
Product Lifecycle Management
Wednesday, August 7, 2013 - 2:30pm
Bruce Chantry / Director of Marketing & Product Management / Lincoln Electric
Experiences Creating Standard Tools, Processes and Strategies Around Product Management
Wednesday, August 7, 2013 - 8:30am
Aric Zurek / Executive Director, Commercial Marketing / GE Oil & Gas
Roundtable Discussions
Wednesday, August 7, 2013 - 11:15am