Expectations are high. The industrial and B2B product management landscape continues to evolve as companies look for ways to drive growth and gain competitive advantage in their markets.
What can you learn about product management and innovation from some of the world’s most progressive manufacturers?
In one day, we’ll provide you with the knowledge, tools, and insights to move the needle on digital marketing ROI.
The fall 2017 Engineering, Research, and Development Council (ERD) Meeting will be held on October 26-27 (Thursday-Friday) in Rosemont, Illinois. The ERD Council provides a vendor-free forum for senior executives to share best practices.
The MAPI Marketing Council provides a roundtable forum for senior marketing leaders to share best practices on issues such as voice of the customer, segmentation, marketing automation, B2B social media, and commercial excellence.
By leveraging the experiences of their peers, members use the MAPI Strategic Planning and Development Council to make their enterprises more competitive and to increase their personal effectiveness. The Council provides senior strategic planning and business development executives with first-clas
Guest Presenter: Jim Bergman, Vice President, Asia, Middle East, Africa and Strategic Projects, IACCM
Of course you care about the bottom line. But do you have any sense of how much money you are losing each day through under-performing contracts?
In this fast-paced session, Vazzana will explore the reasons why traditional approaches to salesforce improvement fail. She will introduce powerful, yet counterintuitive practices that have been proven to get more of your sellers to quota.
MAPI is excited to once again bring together manufacturing executives and industry leaders to discuss ideas and challenges facing the industry. The 2017 Executive Summit will focus on how to thrive through uncertainty.
At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?” It always sounds trivial, but it rarely is.