MAPI Webinar: Do Your Customers Hate Your Sales Process?

About This Meeting: 

July 9, 2014, 2:00 p.m. EDT
Guest Speaker: Michael Webb, Founder, Sales Performance Consultants Inc.

In many B2B companies, sales and marketing is an area that is getting a lot of attention. How can sales productivity be increased? Why do customers seem to be less cooperative, less willing to recognize value? In some companies, despite intense efforts, things are not getting any easier. They are getting harder. And this needs to change. 

A new, more powerful approach to improving sales and marketing is emerging—one based on process excellence. Not the lean or Six Sigma you’ve heard about in your production plants. This approach is tuned to the unique problems of sales and marketing. 

Michael Webb, Author of "Sales and Marketing the Six Sigma Way”
Wednesday, July 9, 2014 - 2:00pm
Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Michael is the author of “Sales and Marketing the Six Sigma Way” (Kaplan, 2006, 4.5 stars on Amazon) and numerous articles on how B2B sales organizations can benefit from lean and process improvement techniques. He and his team have helped divisions of companies such as Pentair, Tyco, Thermo Fisher Scientific, and dozens of others to use data and evidence to identify bottlenecks, eliminate waste, and to design and deploy sales processes in the field to make sales funnels flow faster and improve forecast accuracy. He has held professional certifications in production and inventory management, quality management, and has a B.S. in mathematics from Southeast Missouri State University.