MAPI Webinar: Do Your Customers Hate Your Sales Process?
July 9, 2014, 2:00 p.m. EDT
Guest Speaker: Michael Webb, Founder, Sales Performance Consultants Inc.
In many B2B companies, sales and marketing is an area that is getting a lot of attention. How can sales productivity be increased? Why do customers seem to be less cooperative, less willing to recognize value? In some companies, despite intense efforts, things are not getting any easier. They are getting harder. And this needs to change.
A new, more powerful approach to improving sales and marketing is emerging—one based on process excellence. Not the lean or Six Sigma you’ve heard about in your production plants. This approach is tuned to the unique problems of sales and marketing.