Digital Marketing for Manufacturers: How to Invent to Survive in Today's Market
70% of the company buying journey happens pre-sale, yet only 32% of manufacturers agree that they have content to cover every step of that journey. And with the growing digital world—93% of B2B prospects use online sources to inform their purchasing decision—it’s more important than ever to leverage online marketing strategies to increase revenue and overall ROI.
Listen to Thad Kahlow, CEO of BusinessOnline, as he shares how industrial manufacturers can evolve with digital marketing based on 19 years of digital industry experience and insights from an industry survey conducted in partnership with MAPI. In this webinar, attendees learned:
- 8 reasons manufacturers struggle with their digital marketing strategy and how to avoid these issues
- How to access and analyze your data to assess your digital marketing ROI
- How data can help you gain the trust, respect, and budget your marketing team deserves