Digital Marketing Forum
Loews Chicago O'Hare
By September 2: Members $895/person; All others $1,095
September 2 through November 1: Members $995/person; All others $1,195
After November 1: Members $1,095/person; All others $1,295
Tuesday, November 15 arrival reception/dinner: $75/person
Click here for our registration and cancellation policies.
Sign up for both the Product Management and Digital Marketing forums to receive a discounted rate. Contact Angelica Hamilton to ask about the discounted rate.
A special hotel rate of $159 (plus tax) has been secured by MAPI for forum attendees at the Loews Chicago O'Hare Hotel. Click here to make your reservation.
In one day, we’ll provide you with the knowledge, tools, and insights to move the needle on digital marketing ROI. The MAPI Digital Marketing Forum is a best practice sharing event for marketing and communications leaders from B2B manufacturers, featuring roundtable discussions and peer-led case studies on improving digital marketing effectiveness and outcomes. MAPI has a proven track record of putting on outstanding events filled with relevant best practices for manufacturing's leaders.
Who should attend?
What makes MAPI forums different?
- Roundtable discussions: Rich dialogue on the issues you care about, moderated to keep discussions focused on the “so what.”
- Peer to peer sharing: There are no talking heads. Almost all of the content is delivered by your peers at global manufacturers, sharing experiences candidly.
- No death by PowerPoint: While our presenters deliver outstanding content, we schedule ample time for interaction and Q&A, so that you can dig deep on the topics that matter.
- No pitches: Our forums never have more than one sponsor, and there are no sales pitches. None.
- Balance of strategy and utility: Our forums deliver great content around strategy and peer-tested frameworks for putting those strategies into action.
In industrial companies, marketing is continually fighting for budget dollars. And we’re often losing the battle. Recent MAPI research has shown that nearly two-thirds of manufacturers don’t have enough funding to meet even their most basic digital marketing goals. And the C-Suite is growing impatient: 80% of CEOs feel that marketers are too disconnected from financial reality. So what can manufacturers do to punch above their weight class when it comes to digital marketing? In this session, our panelists will discuss what they’re doing to focus their limited budgets on the highest impact activities, content, and technologies. And equally important, what “nice to have” approaches they’re passing on in today’s resource constrained environment.
Not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs). However, MAPI research has shown that manufacturers are behind the curve when it comes to producing compelling content. In this panel, we'll discuss how three manufacturers are creating content that is educational, relevant, and in some cases, actually fun.
Having a fully connected digital ecosystem with the right tools and analytics in place can seem like a daunting task. But with the monumental shift to the usage of digital and social resources by B2B buyers, it's important in order to engage your key audiences, understand where they are in the buying cycle, and move them down the funnel.
Rachel Steinberg from LinkedIn and Scott Graves from Rockwell Automation (2015 Markie Award Winner for Best Digital Marketing Ecosystem) will talk through how social, and specifically LinkedIn, can be used in this way—incorporating online into offline media efforts and identifying the building blocks for success—and will highlight best practices on how to get started and how this has taken shape for Rockwell and its lead acquisition efforts.