Applied Scenarios: A Unique Approach to the Future of Manufacturing – Digital and Beyond
When looking at strategic growth, especially through a digital lens, do you find your team full of ideas but lacking clarity regarding their tie to true, profitable opportunities?
In this webinar, Pam Henderson, CEO of NewEdge, will share the applied scenario approach, a tested method to help teams stop boiling the creative ocean, identify trends, map them directly to the business, and provide measurable opportunities for pursuit. Join us to explore how focusing on critical categories – sociocultural, competitive, economic, natural, advancements in technology and business models, regulatory, international, and organizational – can shift your strategy, digital and beyond, in manageable, actionable, and highly profitable ways.
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Pam Henderson, Ph.D., is CEO of NewEdge, Inc., a growth, strategy, and design firm that advises companies across every industry including over 75 Fortune 500 and 50 startups and non-profits. Pam pioneered Opportunity Thinking™ principles, a new approach to innovation that helps organizations create sustainable growth.
Organizations are adopting Opportunity Thinking™ as their corporate innovation strategy for long term growth.
Formerly on the faculty at Carnegie Mellon University, Pam later worked with the national laboratory system and Washington State University to commercialize early-stage technologies. Pam speaks internationally and has published widely on market insight, business and innovation strategy, and design and has received recognition in the Harvard Business Review, Wall Street Journal, and NPR.
Pam is also the author of a new book on Opportunity Thinking, titled You Can Kill An Idea, But You Can’t Kill An Opportunity! How to Discover News Sources of Growth for Your Organization, now in its fourth publishing by Wiley, a trademark of John Wiley & Sons.