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Monetizing the Industrial Internet of Things

Publication Date: 
September 12, 2017
Meeting Presentations
Council: 
Strategic Planning & Development
Topics: 
Growth & Innovation, Marketing, Strategic Marketing, Product Management, Research & Development, Product Development, Technology Management, Strategic Planning, Strategy Development, Corporate Strategy, Operations, Information Technology

The Industrial Internet of Things (IIoT) is already transforming how manufacturers develop and produce products -- and enabling them to be digitally connected to those products long after they leave the factory floor. As IIoT adoption crosses the threshold of a “hype-cycle” phase into one of mainstream application, some manufacturers are wondering why and how they ought to build an IIoT strategy. In this presentation, the discussion explored top-of-mind questions including:

  • What are the most practical applications I ought to consider first?
  • Which IIoT business models are best for my organization?
  • How do I monetize the IIoT to create a strategic advantage?
  • What’s the ROI on IIoT technology?

Companies looking to adopt IIoT technologies can leverage the swiftly falling barriers to entry. The hard work behind a successful IIoT strategy lies, however, in ensuring it complements existing and desired future business models and responds to what customers want—and are willing to pay for.

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Manufacturers Alliance for Productivity and Innovation
1600 Wilson Blvd, Suite 1100
Arlington, VA 22209-2594 USA
703.841.9000

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About MAPI
Founded in 1933, the Manufacturers Alliance for Productivity and Innovation is a nonprofit organization that connects manufacturing leaders with the ideas they need to make smarter decisions. 

 

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