New Ways to Express Value Propositions and Engage with Customers
Mark Putnam is a Director at NewEdge who has been with the company for almost ten years. He has a degree in Business and Marketing from Washington State University and has been foundational in developing the tools and practices that supports the Opportunity Thinking work we do. In fact, Mark was the key architect of NewEdge’s Opportunity EDU training service, which has been taught in dozens of Fortune 500 companies since its launch in 2013. Mark has led work exploring a wide range of industries including food and beverage, digital technology, materials, manufacturing and healthcare with clients including DuPont, PepsiCo, Harley-Davidson, The North Face, Armstrong, Novelis, Parker-Hannifin, Milliken and many more. Over the past three years, he has spoken at numerous companies and events sharing key principles of Opportunity Thinking along with real world examples from client engagements.