Building Commercial Excellence: Proven Best Practices in Sales Training
This discussion focuses on giving sales teams commercial tools and training to be successful in their jobs. Too often, we expect them to rely on previous sales experiences to carry them through. When selling engineered products, we need to think creatively on how we engage with our customers, show our value, manage our distribution channel, and conduct effective negotiations. This highlights how one company leveraged their commercial expertise to create scalable training tool sets.