September marks not only the return of back to school and cooler temperatures but a good point in the year to reflect and review. A time to reflect on the somber anniversary of several events that affected lives and business.
It’s been estimated that misalignment between sales and marketing costs the average company an additional 10% of revenue each year. While that’s a scary statistic, what does alignment really mean? It goes deeper than regular meetings and common systems.
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management
OK, maybe not a fireside chat, but a Skype call is almost the same thing, right? I recently teamed up with Thad Kahlow of BusinessOnline to record a podcast for the website Manufacturing Marketing Matters (