It’s been estimated that misalignment between sales and marketing costs the average company an additional 10% of revenue each year. While that’s a scary statistic, what does alignment really mean? It goes deeper than regular meetings and common systems.
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management
OK, maybe not a fireside chat, but a Skype call is almost the same thing, right? I recently teamed up with Thad Kahlow of BusinessOnline to record a podcast for the website Manufacturing Marketing Matters (