How to Compete in a World of Constant Change?
Competing today requires Manufacturers to unearth insights that prove marketing’s business value in a complex, fragmented buyer’s journey. Marketers must embrace a data-driven approach that first, unearths insights around the customer’s path to purchase, providing relevant value at the right time and in the right place. Second, measure and optimize meaningful metrics that prove and improve marketing ROI. Respect and budget will follow.