Growth & Innovation, Research & Development, Strategic Planning
Ask innovation and product development executives at U.S. manufacturers and they will agree — advanced analytics will change the face of innovation. Two-thirds of executives surveyed expect that analytics will improve their innovation performance in the near future. The trouble is that few companies are resourcing analytics well enough to use it to leapfrog their competition or maintain their market position in the future. Why?
In 2013, MAPI surveyed the Sales and Marketing Councils to get a pulse on the state of CRM systems. Since then, CRM’s have expanded capabilities used by other functional groups within an organization. This year’s data collection effort was extended to the Engineering, Research & Development, IT, and Quality Councils. This survey reflects the evolution of CRM software and includes new questions related to business processes and implementation. Learn how organizations are using their CRM and measuring success in the State of CRM in 2017.
Anthony K. Wright, Strategic Marketing and Analysis Director for Quanex Building Products was asked by one of their customers to help them research and select the top markets to enter based quantitative data analysis and analytics.
Voice of Customer (VOC) and Customer Relationship Management (CRM) are not new additions to the marketing toolkit, but implementation can present ongoing challenges, especially in a B2B manufacturing organization.
The Industrial Internet of Things (IIoT) is already transforming how manufacturers develop and produce products -- and enabling them to be digitally connected to those products long after they leave the factory floor.
Each new surprising application of a connected device–a car communicating with a traffic light anyone?–serves as a reminder that given investment and a potential market, nearly anything could become part of the Internet of Things (IoT).