A Marketing Council member was in search of input regarding recommended web developers and content management systems (CMS). They went from designing, developing, and managing their website internally to working with an outside CMS solution partner for design and development.
With a focus on the customer portal experience, this benchmark noted that over 70% of the respondents currently manage customer portals. See the study for a quick look at how they are managing the experience.
As a part of the larger Marketing function survey, this portion focuses on your People. Take note that while for nearly half of the respondents staff size has remained constant, the scope of the marketing function activities has expanded.
Market strategy begins with defining, and potentially influencing, the competitive framework of the target market. Often overlooked or under-managed is the regulatory framework, and occasionally misguided organizations pursue regulations to favor their business without understanding the full imp
In a world where sixty-four percent of consumers make a purchase after watching branded social videos, where marketers who use video grow revenue 49% faster than non-video users, and where one-third of online activity is spent watching video, providing video content to your multiple channels is m
The expectations for marketing to deliver profitable growth have never been higher. According to a recent MAPI study, three-quarters of marketers feel the pressure to become more data-driven, even if only a quarter have enough data to assess marketing ROI.
If your channel partners aren’t positioned and empowered to prioritize your products, neither of you win. Regal shares insights to developing and providing enhanced content to channel partners, better enabling them to meet their customers at just the right spot in their buying cycle.
In an evolving business environment where customers, employees, and shareholders increasingly seek meaning and purpose from whom they buy from, work for and invest in, Cause or Purpose Focused marketing is not just nice but a necessity. As a follow-on to his Spring session where he introduced th