A Marketing Council member requested this data. We thought it the perfect time to refresh. To those who shared, thank you. For those still interested in adding to or updating your company’s data, we are happy to add them to the list on the site.
Three quarters of marketing executives don’t have the data they need to make informed decisions around marketing investments. At most companies, data exists in solos, in different formats and in disparate systems.
Ask innovation and product development executives at U.S. manufacturers and they will agree — advanced analytics will change the face of innovation. Two-thirds of executives surveyed expect that analytics will improve their innovation performance in the near future. The trouble is that few companies are resourcing analytics well enough to use it to leapfrog their competition or maintain their market position in the future. Why?
In 2013, MAPI surveyed the Sales and Marketing Councils to get a pulse on the state of CRM systems. Since then, CRM’s have expanded capabilities used by other functional groups within an organization. This year’s data collection effort was extended to the Engineering, Research & Development, IT, and Quality Councils. This survey reflects the evolution of CRM software and includes new questions related to business processes and implementation. Learn how organizations are using their CRM and measuring success in the State of CRM.
Anthony K. Wright, Strategic Marketing and Analysis Director for Quanex Building Products was asked by one of their customers to help them research and select the top markets to enter based quantitative data analysis and analytics.