Innovation is a driving force at many manufacturers as they try to compete in today’s markets. Companies are starting or expanding innovation programs and processes that in some cases involve every employee.
Growth & Innovation, Marketing, Customer Segmentation, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management, Strategic Marketing, Channel Management, Sales, Sales Operations
The buyer’s journey has changed, and B2B manufacturers have been slow to adapt. They’re underinvesting in key areas like digital marketing, lead management systems, and other tools to enable faster growth.
The marketing function is undergoing an incredible transformation, and the expectations of the c-suite are higher than ever. According to a recent Oracle Marketing Cloud survey, 80% of CEOs say they don’t trust the work done by marketers, since it doesn’t tie to financial reality.
It’s been estimated that misalignment between sales and marketing costs the average company an additional 10% of revenue each year. While that’s a scary statistic, what does alignment really mean? It goes deeper than regular meetings and common systems.
It is no secret that a strong brand creates many benefits both inside and outside of the organization . . . and around the world. For example, strong brand identity is proven to attract and retain both customers and employees.
Opportunities are more valuable than ideas, yet companies continue to generate thousands of ideas in the pursuit of a single viable product or business (that may or may not be profitable). Real opportunities lie in the intersection of a need, value creation, and environmental conditions.
Do your innovation efforts in unfamiliar markets often end badly? You can develop new products for these markets with very little risk: it just requires a different way of thinking and a new skill set.