Preserving the Shure Legacy
Originally founded as Shure Radio Company in 1925 by Sydney Shure, Shure Brothers Company sold its first microphone in 1932. Since then, every Shure Incorporated Associate has had the privilege of developing leading edge products that fulfill the company’s mission of being “the most trusted audio brand worldwide.” Accomplishing this has required adding more functionality into products without increasing their size or ease of use. Successfully engineering and manufacturing these products is being accomplished by, amongst other methods, the use of a robust “3+1” mechanical engineering design review process—built primarily around a one-page checklist—and the adoption of Design for Assembly / Design for Manufacturability (DFA / DFM) methodology during the product development process. Additionally, automation—including design for automation—is being employed to improve consistency and accuracy during the product assembly and test processes; while in limited use, there is increasing use of robots where practical. The adoption of these new reviews and methodologies has reduced post-launch product or manufacturing issues from before their adoption. Furthermore, they are helping maintain the product development schedule by preventing “surprises” caused by part, assembly or manufacturing challenges later in the development cycle—when addressing them is both costly and time-consuming.