Leveraging Big Data to Drive Commercial Excellence
Companies have spent millions implementing enterprise resource planning (ERP) and customer relationship management (CRM) systems to reduce inefficiencies and improve functional integration. But, in many cases these systems aren’t helping commercial teams hit their goals. This is because many business strategies still rely too heavily on subjective factors instead of data.
This presentation explored how companies can create a method for making data more friendly for decision making by visualizing live data from multi-data point models by using manageable visual analytics tools that do not require data scientists to build dashboards and run ad hoc analyses.