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Emerging Markets

In this MAPI Marketing Council survey, we asked a brief series of questions to understand how 28 global B2B manufacturers handle the nuances of branding in China. Given the unique cultural and linguistic characteristics of the Chinese market, how do manufacturers handle their corporate identity (...
Need to Know . . .African economic growth appears to be accelerating significantly, raising legitimate hopes for the future of a long-troubled regionIt is encouraging that the sources of growth have broadened, to some extent diminishing Africa's reliance on raw material marketsThe continent needs...
Cuba's Moment After more than half a century of failed economic policies and an embargo with the U.S., economic success will not come easilyAmong the many obstacles to Cuba's economic strengthening are a rapidly aging population, which requires family planning and immigration programs, and weak...
Need to Know . . .Manufacturing is the #1 targeted industry for cyberattacksAnti-corruption enforcement is down but penalties are risingPatent law is likely to shift in 2015Companies should revisit their hiring and drug policies in light of states' legalization of marijuanaCompanies are facing an...
Asian Manufacturing Outlook: Slower Than Expected in 2014, Moderate Improvement in 2015Need to Know . . .Since the improvement in Chinese exports was not able to offset the slowness in domestic demand, the nation's manufacturing activities remained subdued in 2014. The moderation trend will...
A marketing executive approached MAPI for help improving how they measure market size and market share. They wanted to know: Do other companies use their own market research team, external resources, or both for measuring market potential, size, and share?What third-party firms can fellow members...
Manufacturing executive Evan Young will be presenting at MAPI’s Corporate Security Forum on February 4 in Dallas. He will join Sterling Parker from the IMF on our panel on travel security and will draw on his experiences of managing a comprehensive security function. Young is corporate director of...
One of the top priorities for President Obama’s Asia trip this month is pushing the conclusion of the Trans-Pacific Partnership, a free trade agreement that is currently under negotiation by 12 countries bordering the Pacific Ocean. This fall, we asked our members how the proposed TPP will affect...
The Core Negotiation Issues of the Trans-Pacific PartnershipNeed to Know . . .The TPP countries considered most important to MAPI members are, not surprisingly, Canada, Mexico, and JapanAmong a list of 10 core negotiation issues, survey respondents deemed intellectual property rights the most...
Need to Know . . .In 2012, the real estate and construction industries directly accounted for 15% of China's GDP, a quarter of fixed asset investment, and 14% of total urban employmentBanks' indirect exposure to the real estate market through shadow bank lending and the close ties between the...

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