Manufacturers share leads with their distributors using a variety of active and passive approaches. However, once those leads leave their hands, very few know how they’re handled. How big is the problem?
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Strategic Marketing, Channel Management
Suppliers provide a variety of content to their channel partners to support growth efforts. However, not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs).
A recent survey of members of the Human Resources Council on their use of social media sites for talent shows that nearly all (91%) of the responding companies use LinkedIn. Other popular sites are Twitter, Facebook, and Glassdoor.
Leadership, Functional Management, Business Alignment
As the strategic goals of a business change, leaders communicating the changes are faced with an interesting dichotomy: staff at all levels of an organization need to understand the long-term goals of the company to best perform their jobs, but many leaders report their employees are not able to
Growth & Innovation, Customer Experience, Voice of the Customer, Marketing, Customer Segmentation, Strategic Marketing, Research & Development, Product Development
If you’re a B2B manufacturer, compared to your B2C counterparts, your customers probably have more knowledge, interest, objectivity, and foresight, and there are fewer of them. For example, B2B customers can usually give you more insight into their desired outcomes.
On Sunday, August 7, 2016, Scottish wind turbines contributed 39,545 megawatt-hours (MWh) of electricity to the national grid, more than enough to cover the entire country’s need of just over 37,000 MWh that day. Does this indicate a tipping point for renewable energy?
In preparation for MAPI’s fourth annualConflict Minerals Forum, Isurveyed39 manufacturing executives involved in conflict minerals compliance and found that they most want to hear about the status of current litigation and enforcement, what to include (and not include) in the conflict minerals report, risk-based filings, and audit requirements.
Business leaders and their staff give plenty of presentations—it’s part of the job. But each time we take the podium or floor in a meeting, we are judged for our performance. And it turns out that executives are stuck between a rock and a hard place.
Anyone who attended my recent webinar on economic indicators—and paid attention—should know that the first release of the gross domestic product (GDP) report for the second quarter of any year is a big event. In addition to the second quarter reading on growth, the Bureau of Economic Analysis releases revisions for the prior three years. It presents a good opportunity to take another look at recent history.