The volume of B2B e-commerce in the U.S. is predicted to be a staggering $1.2 trillion by 2021. This enormous growth is the ongoing product of many disruptive forces acting on the current marketplace, including rapid technological adoption, changing customer behavior, and increasing competition. Manufacturers are facing more pressure than ever to open digital commerce channels as a strategy for driving sustained growth. But how exactly do you establish those channels? Who are they built for? What are the best practices?
As the Internet of Things (IoT) creates a world of connected devices, it also opens up possibilities to reframe established business models to deliver more customer value and more profitability. This offers companies disruptive opportunities.