The volume of B2B e-commerce in the U.S. is predicted to be a staggering $1.2 trillion by 2021. This enormous growth is the ongoing product of many disruptive forces acting on the current marketplace, including rapid technological adoption, changing customer behavior, and increasing competition. Manufacturers are facing more pressure than ever to open digital commerce channels as a strategy for driving sustained growth. But how exactly do you establish those channels? Who are they built for? What are the best practices?
To achieve profitability targets over the next 12 months, nearly 80% of industrial manufacturing CEOs plan to focus on organic growth rather than cost reductions or M&A. While marketing isn’t entirely responsible for delivering organic growth, it plays a critical role in key growth enablers like innovation, pricing, and customer experience.
While technology advancements surrounding connected devices and data analysis hurtle forward – and costs and barriers to entry generally are falling – some companies still feel as if they’re missing out on something, scrambling to get on the cutting edge.
It’s safe to say that the Industrial Internet of Things (IIoT) has crossed into the mainstream. In part 1 of this blog series on monetizing IIoT, we shared some findings from MAPI’s recent white paper, developed with PwC, which focused on where U.S. manufacturers currently stand in their adoption and development of IIoT technologies. One finding in particular said it all: nearly nine in ten survey respondents said they are currently offering or are in the process of developing IIoT products or services.
As the Internet of Things (IoT) creates a world of connected devices, it also opens up possibilities to reframe established business models to deliver more customer value and more profitability. This offers companies disruptive opportunities.
Growth & Innovation, Marketing, Pricing, Strategic Marketing, Product Management, Strategic Planning, Strategy Development, Corporate Strategy, Operations, Information Technology, IT Security
We are in the midst of the inescapable growth spurt of the internet of things (IoT) and the industrial internet of things (IIoT). One estimate puts the number of all globally connected devices at 8.4 billion, one-third of which are business and industrial products.
Manufacturers share leads with their distributors using a variety of active and passive approaches. However, once those leads leave their hands, very few know how they’re handled. How big is the problem?
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Strategic Marketing, Channel Management
Suppliers provide a variety of content to their channel partners to support growth efforts. However, not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs).