See the most popular content from 2017; the impact of hurricanes on the economy, infrastructure investment, encouraging diversity and inclusion in the workforce, the impacts of the GDPR, and the new language of digital.
Definitions matter and they aren’t universal. In the digital landscape, we are each an interpreter navigating a brave new world. What is a digital strategy? Are we digitizing or digitalizing our business? Do those words mean the same thing or are they different? And what about digital transformation? Is this term a new business buzzword or a profound transformation on the horizon that requires significant preparation?
Manufacturers share leads with their distributors using a variety of active and passive approaches. However, once those leads leave their hands, very few know how they’re handled. How big is the problem?
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Strategic Marketing, Channel Management
Suppliers provide a variety of content to their channel partners to support growth efforts. However, not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs).
Growth & Innovation, Customer Experience, Voice of the Customer, Marketing, Customer Segmentation, Strategic Marketing, Research & Development, Product Development
If you’re a B2B manufacturer, compared to your B2C counterparts, your customers probably have more knowledge, interest, objectivity, and foresight, and there are fewer of them. For example, B2B customers can usually give you more insight into their desired outcomes.
Business leaders and their staff give plenty of presentations—it’s part of the job. But each time we take the podium or floor in a meeting, we are judged for our performance. And it turns out that executives are stuck between a rock and a hard place.
Growth & Innovation, Research & Development, Research, Innovation, Leadership, Human Resources, Leadership Development
In Originals: How Non-Conformists Move the World, Wharton professor Adam Grant inspires and informs with diverse examples from business, entertainment, politics, and history; busts myths about idea generation and selection; and provides research-backed advice about how to encourage originality and sell others on new ideas.