It's an age-old question, and there's no one right answer, despite what your CFO might say. MAPI has been asking our B2B marketing executive members how much they spend on marketing every year since 2008, to provide some outside perspective to navigate the budgeting process.
I had never been to Kentucky before. I always thought my first trip would be to Churchill Downs for the Derby or to see Lincoln’s birthplace. Someday I will do both. But my recent journey to the beautiful, vibrant city of Louisville was for business—on many levels.
When Silvio Berlusconi failed to bring down the Italian cabinet recently, the rest of Europe breathed a sigh of relief. In fact, the unfortunate imbroglio presages the type of crisis that appears suddenly somewhere in Europe and for which there could be few immediate solutions.
Global Economy, Economic Environment, Energy, Money & Finance, Government Finance
Once typified by the ribbons of new asphalt that completed the interstate highway system, transportation infrastructure in the United States now bears the sorry image of falling bridges and endless traffic jams. A breakdown in the federal financing mechanisms for highway construction explains this state of affairs. The three factors contributing to the weakening of the Highway Trust Fund are declining demand for gasoline, rising costs for new construction, and resistance to raising federal gas taxes.
With talk and debate of government shutdowns, debt ceiling limits, and the future of healthcare incessantly bombarding our airwaves, it’s good to see U.S. manufacturing gain a little sunlight with the second annual Manufacturing Day on October 4.