Growth & Innovation, Marketing, Marketing Communications, Lead & Demand Generation, Social Media Management, Strategic Marketing
Over the last several years, the sales funnel has transformed. Customers are gathering more information than ever before, and by the time they contact a salesperson, they’re already evaluating several purchase options. This is upending how companies sell, how they market their value, and especially what kind of information they’re sharing with customers online. Social media is playing an integral role in this rapid change, so in August 2012 we surveyed chief marketing officers from leading B2B manufacturers to find out how they’re adjusting their approaches toward social media. Here’s a look at how some of our members are transforming their use of digital marketing, followed by an infographic with key takeaways from the survey.
Global Economy, Competitiveness, Government Policy, Growth & Innovation, Research & Development, Research, Innovation
“Disruptive” by definition means to interrupt the norm. To ensure the future of manufacturing we must disrupt it. Thankfully, the President’s Council of Advisors on Science and Technology (PCAST) strongly agrees. Last month, PCAST published a Report to the President on Capturing Domestic Competitive Advantage in Advanced Manufacturing. The report presents 16 specific recommendations to “set the stage for advanced manufacturing to thrive in the United States.”
Manufacturers can help policymakers better understand their needs: first, by helping lawmakers gain a true appreciation for manufacturing's importance to economic growth; and second, by alerting them to the very real challenges that American manufacturers face, many of which stem from negligence on the part of policymakers. To this end, MAPI has done the research for NAM's 9th edition of The Facts About Modern Manufacturing, a snapshot of how American manufacturing is faring in this evolving global marketplace.
In a recent survey of 60 executives from several MAPI councils, 40% of respondents said that counterfeit versions of their products are a significant problem. But as one R&D executive told us, "It's hard to put a value on the true cost of counterfeiting, since the degree is only what you are aware of and what you find."
Corporate Affairs, Corporate Social Responsibility, Sustainability, Sustainable Business Practices, Government Relations, Regulatory Affairs, Regulatory Monitoring, Growth & Innovation, Research & Development, Research, Innovation
The facts are in. The statistics are clear. Old manufacturing processes and procedures are out. New less-water-wasting, lower-energy-using, conflict-and-child-labor-free manufacturing is in. What better time than now to proclaim 2012 as the year of the sustainable manufacturer?