Generation Z: They’re Here, and They’re About to Change the Workforce Forever: Part 3
We have examined how to recruit and retain Gen Z talent and what managers must know to play their part leading this new generation in the workforce. However, many companies may be overlooking a simple way to appeal to Gen Z: Google.
Will Google products become a workplace norm?
Generation Z loves Google, as evidenced by this study conveniently performed by Google. They ranked them the No. 3 coolest brand, with YouTube (also owned by Google) and Netflix taking the No. 1 and 2 spots, respectively.
Those with school-aged children might be familiar with G Suite (formerly Google Apps) in schools today. G Suite for Education is Google's suite of free productivity tools provided to K-12 and higher education institutions around the world. As of January 2017, Google Chromebooks and Classroom (a G Suite product) are used by more than 20 million teachers and students, and more than 70 million people actively use G Suite for Education.
In short, Google is a big deal in the education world. But what does this mean for the corporate world? It’s no secret that Google wants some of Microsoft’s share of workplace productivity software, and the trend has already started. As of February 2018, Google has four million paying G Suite customers, including major companies such as Verizon, Nielsen, Colgate-Palmolive, Whirlpool, PwC, and Salesforce. By providing free tools for educational institutions, Google is hoping to get a generation hooked on their products. As Gen Zs move up the corporate ladder and into supervisory positions, will workplaces see an even greater migration toward Google over Microsoft? Only time will tell.
In the meantime, Gen Zs will quickly pick up any technology used in the workplace – Google or not. However, as companies hire and train Gen Zs, things may go smoother if they remember that many Gen Zs used Google products for much of their K-12 and college career.
Change in the workplace always presents challenges. However, Generation Z will outnumber millennials by 2019, and the preparations that your company makes today will greatly help you train and retain your company’s future leaders. While data and experience are limited on Gen Zs in the workplace, it is crucial to get ready for a new set of expectations, and possible limitations, of your newest hires.