Poor Presentations Ruin Reputations and Waste Employee Productivity
Business leaders and their staff give plenty of presentations—it’s part of the job. But each time we take the podium or floor in a meeting, we are judged for our performance. And it turns out that executives are stuck between a rock and a hard place. Nearly half of our employees say that a poor presentation about business updates, quarterly results, and new processes and programs have a significant and negative impact on their perception of us. Even worse? Poor presentations made by our teams also reflect on their leadership putting executives in the hot seat yet again.
Our reputations aren’t the only thing at stake. Ineffective presentations are also a major source of productivity loss. They happen more often than most of us realize and we easily become immune to the consequences. MAPI and Oratium’s research on ineffective presentations highlights just how damaging poor presentations are. Consider this: employees spend 20 hours a year in town hall or staff meetings, yet a third of the time, they walk away not understanding the company’s strategic direction. If you put aside the negative impact on employee alignment and just translate this lost time into dollars, a company with 5,000 employees may be losing as much as $770,000 per year in lost productivity.
At a recent MAPI Quality Council meeting, Bridgestone Americas shared how they quantify the waste generated from weekly meetings. For example, a weekly one-hour meeting for 20 people costs the company more than $20,000 per year in employee productivity. Each delay or ineffective use of time is a part of enterprise waste that can be both measured and reduced. Members of the Quality Council can access the full presentation here.
To learn more about the ramifications of poor presentations, read our report. In addition to lost productivity, poor presentations also have a negative impact on company strategy, sales, and the facilitator’s reputation.