Connecting to the Global Consumer at Hannover Messe
As our sector continues to recover to pre-recession levels, manufacturers looking for more revenue and new customers are increasingly finding opportunities through exporting.
It can be a challenge to find qualified partners, reliable distributors, and promising markets without support. That year promises to be an important one for MAPI members looking to go global—and what better way to begin than attending Hannover Messe in late April?
In 2016 the United States takes on the role of partner country at this German trade show for the first time; this offers an unprecedented opportunity for MAPI member companies—and all companies in the industrial technology sector. More than 200,000 attendees from 70 countries are expected to attend.
Since 1947, Hannover Messe has been the premier showcase for manufacturing innovation. It is a top destination for companies from around the world to demonstrate their products to the global marketplace and find new partners, investors, customers, and opportunities.
With the United States serving as the partner country, companies participating in the U.S. delegation and exhibiting in one of the five main U.S. industry pavilions will receive maximum exposure and a prime location at the trade show.
MAPI and Members Demonstrating Global Leadership
In conjunction with Siemens, a MAPI Foundation economist will be presenting the findings of our latest manufacturing productivity research during one of the many workshops scheduled at Hannover Messe.
This presentation will fit nicely with the advanced manufacturing themes of the show. U.S. exhibitors can choose between one of the five industry-specific pavilions:
- Digital Factory
- Energy and Advanced Transportation (MobiliTec)
- Industrial Automation
- Industrial Supply
- Research and Technology
This approach allows companies to tailor their experience. Almost any company with a focus on industrial technology will be able to connect with the business leaders in their target industry, ensuring that representatives can use their time as efficiently as possible. And the U.S. pavilions get center stage, so U.S. companies of any size stand out to a large audience.
I hope to see you in Germany in April!