Webinar on Pricing Analytics and Management
It’s no secret that companies are seeing volatile demand and changing customer price tolerance. With the economic picture growing increasingly cloudy, pricing management has never been more critical. As research has shown, improving price by 1% yields a 10% improvement to operating margin, five times greater the impact than a 1% cut to SG&A.
The MAPI Marketing Council held a webinar looking at how manufacturers can engage in detailed pricing analytics to achieve greater innovation success, enhance product portfolio revenues/margins and manage pricing through more disciplined tracking and evaluation efforts. Featuring experts Joanne Ulnick and Chris Fisher from B2B research and advisory firm Ducker Worldwide and Joanne McGill from Royal Building Products, the session covered:
- Models for driving price strategy through value quantification
- How to enhance margins though pricing analytics (pocket pricing, discounting, bundling etc.)
- Tracking price sensitivity and levels for proactive changes