In my August webinar on the global outlook, I opened by noting that during this century, the changes in the global economic picture have been the most consequential since Bretton Woods, with new powers, dramatic crises, and constant change. The bottom line in the outlook is that we’re still in a slow-growth world, one struggling to adjust to post-recession dynamics.
Global Economy, Economic Environment, Recession, Money & Finance, GDP
Last month, I presented at the Industry & Economic Outlook Conference hosted by the National Fluid Power Association. I focused my presentation on the global manufacturing trends that are important to manufacturers. Below are some highlights from my presentation; you can view my slides here.
Global Economy, Economic Environment, Operations, Supply Chain
You've heard about the impact of the wider Panama Canal on shipping volumes, changed routes, and shorter transit times. But there's also the added rush in investment in U.S. infrastructure on the East Coast to accommodate the heavier shipping volumes.
The National Association for Business Economics has awarded the MAPI Foundation's Cliff Waldman the Edmund A. Mennis Contributed Paper Award for his research on productivity and automation in the U.S. manufacturing sector. His report is drawn from his series on productivity that was commissioned by Rockwell Automation.
Growth & Innovation, Marketing, Marketing Communications, Digital Marketing, Lead & Demand Generation, Strategic Marketing, Channel Management
Suppliers provide a variety of content to their channel partners to support growth efforts. However, not all content is created equal. Content that speaks more directly to value (e.g., customer case studies) is more effective at generating leads than content that focuses on technical specifications (e.g., spec sheets, product catalogs).
Manufacturers share leads with their distributors using a variety of active and passive approaches. However, once those leads leave their hands, very few know how they’re handled. How big is the problem?
A recent survey of members of the Human Resources Council on their use of social media sites for talent shows that nearly all (91%) of the responding companies use LinkedIn. Other popular sites are Twitter, Facebook, and Glassdoor.