The marketing function is undergoing an incredible transformation, and the expectations of the c-suite are higher than ever. According to a recent Oracle Marketing Cloud survey, 80% of CEOs say they don’t trust the work done by marketers, since it doesn’t tie to financial reality.
It’s been estimated that misalignment between sales and marketing costs the average company an additional 10% of revenue each year. While that’s a scary statistic, what does alignment really mean? It goes deeper than regular meetings and common systems.
It is no secret that a strong brand creates many benefits both inside and outside of the organization . . . and around the world. For example, strong brand identity is proven to attract and retain both customers and employees.
Growth & Innovation, Marketing, Customer Segmentation, Marketing Communications, Digital Marketing, Lead & Demand Generation, Social Media Management, Strategic Marketing, Channel Management
The buyer’s journey has changed, and B2B manufacturers have been slow to adapt. They’re underinvesting in key areas like digital marketing, lead management systems, and other tools to enable faster growth.
Bookings have been running strong for our meeting in Phoenix. We're doing everything possible to accommodate everyone at the preferential rate in the Palomar Hotel October 26-27. If you haven't yet reserved space, now is your last chance to do so.
We'll open with a short review session, taking stock of important issues and sorting out what should make it to the next agenda. The first day will feature the bulk of the presentation, while the second day (Friday) will feature the last delivery plus a roundtable discussion.
Even though two-thirds of surveyed U.S. manufacturers have focused on recruiting and retaining women and/or minorities for a number of years, these strategies have not improved diversity in manufacturing. To understand the current state of diversity and inclusion at U.S.
In my August webinar on the global outlook, I opened by noting that during this century, the changes in the global economic picture have been the most consequential since Bretton Woods, with new powers, dramatic crises, and constant change. The bottom line in the outlook is that we’re still in a slow-growth world, one struggling to adjust to post-recession dynamics.
Global Economy, Economic Environment, Recession, Money & Finance, GDP
Last month, I presented at the Industry & Economic Outlook Conference hosted by the National Fluid Power Association. I focused my presentation on the global manufacturing trends that are important to manufacturers. Below are some highlights from my presentation; you can view my slides here.