“As part of our annual strategy and planning practices, we leveraged MAPI to benchmark our operation, in CRM in particular, comparing our experiences and activities with more than 80 peer companies. The final report, which included both quantitative benchmarks and members' comments, has been immensely helpful. It has given us insight into best practices around implementation, common roadblocks, and a clearer understanding of how others measure ROI of their CRM systems. The data was especially powerful because it comes from peer manufacturers, enabling us to make clear comparisons, and ensuring we are able to clearly focus on additional ways to “Deliver the Promise” to our valued customers. Normally, we would have had to pay a substantial amount for a custom research project, but we were delighted that it was included as part of our MAPI membership.”
Marketing Council Member Spotlights
Jay Verellen, Kennametal Inc.
I want to thank MAPI for their great work they did for us around Total Cost of Ownership. Time and time again, MAPI responds quickly to our needs for customized information that is insightful and useful. Understanding how companies measure the value suppliers bring is of utmost importance to both procurement professionals and anyone in sales or marketing. The quality of the information that MAPI gave us was really good, and will help SKF make more-informed decisions around buying and selling on total cost.
Poul Jeppesen, SKF AB
I recently asked MAPI to identify best practices around pricing excellence, to support a major initiative for Celanese. With a very short turnaround, MAPI delivered a polished report based on feedback from peer companies, filled with benchmarks and lessons learned from fellow marketing executives. We’ve found the information extremely helpful, and it has helped us make smarter, better-informed decisions in this extremely important area. By leveraging the MAPI network, we were able to get high-quality information that filled our needs, at no added cost.
Peter Holmes, Celanese Corp.
In the last year alone MAPI has conducted several key studies for us, which have help guide strategic decisions in the areas of product management, global branding, language translation and market research. Additionally, the Council meeting presentations and the networking opportunities are top notch.
Jim Renner, Victaulic Corp.
My executive team and I find tremendous value in our MAPI membership. Insights gained from the Council meetings have made our executives more effective leaders, and in turn made Kennametal a more competitive company. Given the unparalleled access to best practices that MAPI offers, I consider membership a key component in executives' individual development plans. Further, the economic forecasting has helped us navigate the increasingly complicated global economy. The return on investment we receive from MAPI is substantial.
Carlos Cardoso, Kennametal
MAPI has been a tremendous resource for our executives. They consistently bring back innovative processes and fresh insights from the Council meetings. MAPI’s research and forecasting are on the leading edge for the industrial sector.
Tim Powers, Hubbell Inc.
I have been a member of MAPI for over 10 years, having participated in several different Councils as well as the Board. As I’ve moved up the corporate ladder, MAPI has been there to support me at every turn, whether it be in finance, strategy, P&L leadership, or ultimately as Chairman, President and CEO. The best practices I’ve learned through MAPI have kept me ahead of the curve and made me a more effective leader. Just as importantly, MAPI has played an integral role in the development of my management team. They regularly bring back insights from MAPI meetings or research that helps us look at issues in fresh, innovative ways. MAPI’s support of member executives, their companies, and the manufacturing sector is world-class.
Todd Teske, Briggs & Stratton Corp.
I asked for MAPI’s help understanding what peer companies are doing about changes to global top level domain (gTLD) rules, a potentially critical issue for any commercial organization’s website. MAPI was quick to grasp the strategic importance and promptly delivered a white paper based on feedback from my fellow members. The information was very helpful, and I’ve used it to shape both our ultimate gTLD decision and overall digital marketing strategy. The depth and promptness of MAPI’s support was remarkable.
Terry Weeber, Gates Corporation
Eclipse asked for MAPI’s help in improving our processes for gathering and using competitive intelligence. MAPI polled its member companies to identify best practices, and provided us with a detailed report summarizing the takeaways. We’ve found the information extremely helpful, and it has supported several key decisions around improving our competitive intelligence function. We were able to leverage our MAPI membership and get quality results back within just one week.
Todd Ellerton, Eclipse
Attending MAPI meetings has been one of the best business investments I have made. The payback has been immediate and substantial. Having a chance to learn from others allowed me to implement successful sales and marketing strategies quicker and with better results and avoided costly mistakes. The openness of sharing best practices by members is truly what makes our MAPI membership a great return on its investment.
Todd Snelgrove, SKF USA