Pricing
The current state of the U.S. labor market is generating a significant conversation about the availability of skilled talent especially in light of the manufacturing renaissance underway. The creation and implementation of a sustainable pipeline of talent is integral to both human capital and...
It’s no secret that companies are seeing volatile demand and changing customer price tolerance. With the economic picture growing increasingly cloudy, pricing management has never been more critical. As research has shown, improving price by 1% yields a 10% improvement to operating margin, five...
Total cost of ownership analysis offers an “all-in” picture of the costs involved in buying, running, and disposing of a product over its full life cycle. When buying on TCO, a company might purchase a substantially more expensive part because it has lower maintenance costs and/or a longer expected...
In this MAPI webinar, thought leader and UCLA Anderson School of Management Professor of Marketing Dominique Hanssens shared insights into understanding and improving marketing productivity. Marketing doesn’t need to be a guessing game, and Prof. Hanssens outlined several approaches including:...
MAPI recently hosted a webinar where renowned product management expert Greg DiCillo of Life Cycle Strategies helped members identify gaps in their product management organization, and suggested practical steps that executives can take to establish a culture of high-performance product management....
In this webinar, renowned product management expert Greg DiCillo of Life Cycle Strategies helps members identify gaps in their product management organization, and suggests practical steps members can take to establish a culture of high-performance product management. Attendees learned:
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A Simmering Problem
December 11, 2011 marked the 10th anniversary of China's accession into the World Trade Organization. Since its admission to that august international body, the country has enjoyed one of the best decades in global economic history—its gross domestic product quadrupled and its...
The Situation
A few years ago, many (if not most) energy analysts expected that U.S. oil production would continue its secular decline as older oil fields played out and as finding and developing new production capacity became increasingly difficult and expensive. At the same time, long-run...
In this Economic Update, Cliff presents commentary on recent activity in the manufacturing sector. After describing the path of manufacturing production in the recovery, he provides MAPI’s forecast for the sector’s growth in 2012 and 2013. February indicators in the industrial sector continue to...
Cam Mackey manages MAPI’s Division Leadership and Marketing Councils, as well as the association’s sales, marketing, and membership functions. Through the Councils, Mackey helps nearly 250 member executives share best practices with one another through meetings, webinars, and white papers.
He...