Marketing
Cam Mackey |
05/28/2013 |
Comments (0)
In a 2011 MAPI survey of chief procurement and sales officers, we saw some interesting statistics. Only 13% of sales executives felt that purchasing departments were interested in proposals that address total cost of ownership (TCO). On the flip side, only a third of procurement executives felt that sales reps were good at emphasizing total cost. Not encouraging numbers, but there is a growing understanding in the marketplace of the importance...
Categories: Marketing, Operational Improvement, Operations, Productivity, Purchasing, Sales
Cam Mackey |
05/07/2013 |
Comments (0)
Over at Fast Company, Austin Carr provides a detailed account of how the Doritos Locos Taco—the Taco Bell taco with a Doritos shell—came to be a top seller, and a product someone would drive 900 miles to try. Several of the lessons learned show the creativity and perseverance required in bringing a new product to market:
Respond to market shifts: The new product was born out a desire to introduce a new product for Taco Bell’s anniversary, to...
Categories: Marketing, Production, Sales, Supply Chain
Cam Mackey |
10/01/2012 |
Comments (0)
According to research by consultant Booz, companies that directly engage their customers in innovation have superior results, including 300% higher operating income growth, 65% higher total shareholder return, and 200% higher return on assets. But what are some tactics that industrial companies can use to work more closely with customers throughout the innovation process? To answer that question, MAPI recently held a webinar looking at how...