New Survey Results on Branding
The Council just published the results of two recent MAPI surveys around branding issues:
Sub-Brand Guidelines – this is a summary of members’ recommendations for when (and when not to) create a sub-brand. We’ve also included two members’ branding handbooks, which address how to handle a sub-brand.
Brand Development Experts – this is a list of branding experts and consultants that members have used and can recommend.
As always, please contact me if there’s any way that MAPI can be helpful to you. There’s just a few days left to register for our upcoming webinars on World Class Product Management and Measuring Marketing Productivity (feel free to share with your teams).